In logistics and transportation, two major aspects are of special interests namely, road safety and driving efficiency. The goal is to minimise the risk of road accidents while maximise driving efficiency in terms of fuel consumption. At present, road traffic accident fatalities is a major problem for many developing countries including Thailand. The statistics in 2013 have shown that Thai roads are the second most dangerous in the world with 44 fatalities per 100,000 populations.

SafeMate is a driving behaviour evaluation platform using only just smartphones, without external hardware. The main objective is to provide a cutting-edge and easily accessible tool on a smartphone for road users to be aware of their driving styles and use it as corrective measures to improve their driving skills. SafeMate utilises the flexibility that smartphone has to offer by deploying existing sensors within a smartphone to the full potential. It is portable, easily accessible and fully customisable. Based on the accelerometer sensor on the smartphone, SafeMate is able to evaluate driver behaviour in real-time using novel algorithms from a 2 years research and development period. Alerts and warnings are given when dangerous movements are detected such as sudden braking and fast lane change. Users will be given a driving score at the end of the trip with suggestions to improve their driving styles the next time they are behind the wheel.