{"id":21561,"date":"2022-06-14T15:34:20","date_gmt":"2022-06-14T08:34:20","guid":{"rendered":"https:\/\/www.nectec.or.th\/en\/?p=21561"},"modified":"2026-09-11T11:16:05","modified_gmt":"2026-09-11T04:16:05","slug":"hba","status":"publish","type":"post","link":"https:\/\/www.nectec.or.th\/en\/a-med\/hba.html","title":{"rendered":"Human Behaviour Analytics Research Team (HBA)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21561\" class=\"elementor elementor-21561\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-283634c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"283634c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2427cbb6\" data-id=\"2427cbb6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1eb2e6 elementor-widget elementor-widget-text-editor\" data-id=\"d1eb2e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Human health-related data are being generated daily with modern-day technological advancements. Trends of interest in health promotion, coupled with an ever more possible and accessible health data collection, have guided us to spot new opportunities in Thais health promotion throughout varying age ranges, using technology.<\/p><p><br \/>Our projects range from data engineering for longitudinal study to personalised decision support systems in healthcare, such as the food recommendation system for optimal nutrient intake, and the children\u2019s health screening system for proper physical development. HBA focuses on researching technologies for integrating, managing, processing, and analysing health and human behaviour data.<\/p><p><br \/>We aim to advance our technologies in order to respond to our healthcare alliance\u2019s technological request for support and improve the healthcare of Thai people both individually and nationally. As part of NECTEC\u2019s Assistive Technology and Medical Devices Research Group (A-MED), HBA contributes its expertise in human behaviour analytics and data-driven technologies to support broader research and innovation in health and wellbeing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aaba27d\" data-id=\"aaba27d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e85e6e elementor-toc--content-ellipsis elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"7e85e6e\" data-element_type=\"widget\" data-e-type=\"widget\" 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8z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\u0e2a\u0e32\u0e23\u0e1a\u0e31\u0e0d\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__7e85e6e\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__7e85e6e\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__7e85e6e\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c82dcf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c82dcf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc9d53f\" data-id=\"cc9d53f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7db7a23 elementor-widget elementor-widget-heading\" data-id=\"7db7a23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Vision\u00a0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7380411 elementor-widget elementor-widget-text-editor\" data-id=\"7380411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To promote the good health for Thai people through data innovation<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d45ef28 elementor-widget elementor-widget-heading\" data-id=\"d45ef28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Mission\u00a0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4903502 elementor-widget elementor-widget-text-editor\" data-id=\"4903502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a platform for monitoring Thai health and lifestyle information<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collaborate and create research networks both domestically and internationally in order to build on the knowledge about health monitoring and predicting technology<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop the skills of personnel in health promotion and transfer knowledge to the general public<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-709329a elementor-widget elementor-widget-heading\" data-id=\"709329a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Core Technology<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc44d97 elementor-widget elementor-widget-text-editor\" data-id=\"bc44d97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">Predictive Health and Lifestyle Analytics<\/span><\/li><li><span style=\"font-weight: 400;\"> Human Behaviour Analysis<\/span><\/li><li><span style=\"font-weight: 400;\"> Optimisation and Data Mining<\/span><\/li><li><span style=\"font-weight: 400;\"> Recommendation Systems<\/span><\/li><li><span style=\"font-weight: 400;\"> Blockchain-based Traceability Systems<\/span><\/li><li><span style=\"font-weight: 400;\"> Health and Wellness Analytics Platform<\/span><\/li><li><span style=\"font-weight: 400;\"> Human-Computer Interaction<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd57790 elementor-widget elementor-widget-heading\" data-id=\"cd57790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Renown Projects<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-678677b elementor-widget elementor-widget-text-editor\" data-id=\"678677b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">SizeThailand : The Standard Sizes of Thai People Measured Using 3D Technology<\/span><\/li><li><span style=\"font-weight: 400;\">FoodiEat : a Mobile Application for Recording and Analyzing Dietary Habits and Exercises for Thai People<\/span><\/li><li><span style=\"font-weight: 400;\">Thai School Lunch: a Recommendation System for Lunch Planning in Thai School System<\/span><\/li><li><span style=\"font-weight: 400;\">KidDiary: a Growth Diary Application for Health Screening of Children Physical Development<\/span><\/li><li>REMI: a Telemedicine and Digital Health System for Supporting Antenatal Care<\/li><li>Intelligent Food Surplus Management for Thailand&#8217;s National Food Bank<\/li><li>Digital Food Traceability and Trusted Data Systems<\/li><li>Durian Trace: a Cross-Border Digital Traceability System for the Thai Durian Supply Chain<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d293aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d293aa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d91f92\" data-id=\"6d91f92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-326ab06 elementor-widget elementor-widget-heading\" data-id=\"326ab06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Members &amp; Expertise\u00a0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65c7887 elementor-widget elementor-widget-text-editor\" data-id=\"65c7887\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Research Team Leader<\/strong><\/p><ul><li><strong>Suporn Pongnumkul, Ph.D.<\/strong> \u2014 Research Team Leader <strong>(Lab Lead)<\/strong> <br \/>Human-Computer Interaction, Human Behaviour Analytics, Digital Health, Blockchain, Digital Trust and Traceability<br \/><strong>Email:<\/strong> su&#112;&#111;&#114;&#110;&#x2e;&#x70;&#x6f;&#x6e;&#x40;ne&#99;&#116;&#101;&#99;&#x2e;&#x6f;&#x72;&#x2e;&#x74;h<br \/><strong>Research Profiles:<\/strong> Google Scholar | ORCID 0000-0001-9515-0914<\/li><\/ul><p><strong>Research Team Members<\/strong><\/p><ul><li><strong>Nantaporn Ratisoontorn, Ph.D.<\/strong> : Mathematical Modeling and Optimisation, Game Theory, Stochastic Processes and Applied Statistics<\/li><li><strong>Apatha Peethong<\/strong> : UX\/UI, 3D Visualisation<\/li><li><strong>Parut Bunporn<\/strong> : Web Development, Data Processing, Database Management, Data Analytics<\/li><li><strong>Pongsak Tiyanunti<\/strong> : Web Development, Geographic Information System, Data Analytics, Database Management<\/li><li><strong>Korawat Phonyiam<\/strong> : Data Analytics<\/li><li><strong>Piyawan Thongploy<\/strong> : Web Development, Chatbot Development<\/li><\/ul><p>HBA is part of the Assistive Technology and Medical Devices Research Group (A-MED), led by <strong>Dr.<\/strong><strong> Supiya Charoensiriwath<\/strong>. Dr. Supiya provides research-group leadership, leads and contributes to several research initiatives involving HBA researchers.<\/p><p><strong>Selected Publications<\/strong><\/p><ul><li>Thongploy, P., Phonyiam, K., Chaovalit, P., Pongnumkul, S., Charoensiriwath, S., Charoensiriwath, C., &amp; Somprasit, C. (2026). <a href=\"https:\/\/doi.org\/10.1109\/ICAIIC68212.2026.11454148\" target=\"_blank\" rel=\"noopener\"><strong>REMI: A Telemedicine System for Antenatal Care \u2013 Development and Feasibility Study.<\/strong><\/a> 2026 International Conference on Artificial Intelligence in Information and Communication (ICAIIC), 714\u2013719.<\/li><li>Tharatipyakul, A., Srikaewsiew, T., &amp; Pongnumkul, S. (2024). <a href=\"https:\/\/doi.org\/10.1016\/j.heliyon.2024.e36589\" target=\"_blank\" rel=\"noopener\"><strong>Deep learning-based human body pose estimation in providing feedback for physical movement: A review.<\/strong><\/a> Heliyon, 10(17), e36589.<\/li><li>Tharatipyakul, A., Pongnumkul, S., Riansumrit, N., Kingchan, S., &amp; Pongnumkul, S. (2022). <a href=\"https:\/\/doi.org\/10.1109\/ACCESS.2022.3206860\" target=\"_blank\" rel=\"noopener\"><strong>Blockchain-Based Traceability System From the Users\u2019 Perspective: A Case Study of Thai Coffee Supply Chain.<\/strong><\/a> IEEE Access, 10, 98783\u201398802..<\/li><li>Puraram, T., Chaovalit, P., Peethong, A., Tiyanunti, P., Charoensiriwath, S., &amp; Kimpan, W. (2021). <a href=\"https:\/\/dl.acm.org\/doi\/10.1145\/3468891.3468904\" target=\"_blank\" rel=\"noopener\"><strong>Thai food recommendation system using hybrid of particle swarm optimization and K-means algorithm<\/strong><\/a><strong><u>. <\/u><\/strong>In\u00a0Proceedings of the 2021 6th International Conference on Machine Learning Technologies\u00a0(pp. 90-95).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-935c3c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"935c3c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-598abfa\" data-id=\"598abfa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1583a1 elementor-widget elementor-widget-heading\" data-id=\"c1583a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Contact<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3335655 elementor-widget elementor-widget-text-editor\" data-id=\"3335655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Suporn Pongnumkul, Ph.D<\/strong><br \/>Human Behaviour Analytics Research Team (HBA)<br \/>Assistive Technology and Medical Devices Research Group (A-MED)<br \/>National Electronics and Computer Technology Center (NECTEC)<br \/>Email: &#x73;&#117;&#x70;&#x6f;&#114;&#x6e;&#x2e;&#112;&#x6f;&#x6e;&#64;&#x6e;&#x65;c&#x74;&#x65;c&#x2e;&#111;r&#x2e;&#116;h <br \/>Tel.: (+66) 2-564-6900 ext. 72291, 2541<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>HBA focuses on researching technologies for integrating, managing, processing, and analysing health and human behaviour data<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[602],"tags":[546,547,523,601],"class_list":["post-21561","post","type-post","status-publish","format-standard","hentry","category-a-med","tag-data-analytics","tag-human-behaviour-analytics","tag-research-team","tag-a-med"],"_links":{"self":[{"href":"https:\/\/www.nectec.or.th\/en\/wp-json\/wp\/v2\/posts\/21561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nectec.or.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nectec.or.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nectec.or.th\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nectec.or.th\/en\/wp-json\/wp\/v2\/comments?post=21561"}],"version-history":[{"count":17,"href":"https:\/\/www.nectec.or.th\/en\/wp-json\/wp\/v2\/posts\/21561\/revisions"}],"predecessor-version":[{"id":22443,"href":"https:\/\/www.nectec.or.th\/en\/wp-json\/wp\/v2\/posts\/21561\/revisions\/22443"}],"wp:attachment":[{"href":"https:\/\/www.nectec.or.th\/en\/wp-json\/wp\/v2\/media?parent=21561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nectec.or.th\/en\/wp-json\/wp\/v2\/categories?post=21561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nectec.or.th\/en\/wp-json\/wp\/v2\/tags?post=21561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}